The Coalition to Protect America’s Health Care is poised to introduce a new creative approach to advertising and advocacy efforts making strategic use of digital media.
Since its founding in 2000, the coalition has presented the hospital story through carefully crafted and strategically placed TV, radio, online and print advertising. Now, it’s expanding its efforts by building a national online advocacy community. The coalition said the new campaign will include a robust online and social media presence to encourage individuals to join the coalition and add their voices to its grassroots efforts on behalf of hospitals and health systems.
In a message earlier this week to AHA members, AHA President and CEO Rich Umbdenstock said the campaign “will have a farreaching and long-lasting impact” on grassroots advocacy, and “amplify and extend the reach of the coalition’s messages and efforts to protect the financial viability of America’s hospital community.”
The AHA is a founding member of the 13-year-old coalition, a broad-based group of hospitals; national, state, regional and metropolitan hospital associations; and businesses, dedicated to educating the public about issues affecting hospitals' financial situation, and the implications for patients and their families.
For more on the coalition, visit http://www.protecthealthcare.org/.