2008 Media Guide
Editorial Mission and Circulation
The biweekly newspaper for AHA hospital and health system CEOs
AHA News is an illuminating read for senior executives in AHA-member hospitals and health systems. It reports on the latest regulatory and legislative developments, as well as the quality-improvement and leadership trends that are shaping and influencing the hospital and health system field. Readers get in-depth reporting on the issues and challenges facing hospital and health system leaders today: the growing demand for care in the face of constrained capacity, rapidly rising costs and government payment shortfalls, worker shortages, the rising number of uninsured patients, crowded emergency departments, the medical liability crisis, information technology needs, the impact of physician-owned limited service hospitals, disaster readiness upgrades …the list goes on.
Insightful reporting on the Washington scene
Our reporting on the Washington political scene keeps hospital executives informed about what’s happening on Capitol Hill and inside federal regulatory agencies. We provide the latest news from the White House, the Department of Health & Human Services, Centers for Medicare & Medicaid Services, MedPAC, the Joint commission, and a host of other governmental and quasi-governmental agencies whose policies exert a daily impact on how hospitals are run.
News and critical information targeted to executives
AHA News offers timely analysis and interpretation about important developments in today’s complex and changing health care environment. It delivers the information and thinking behind the hospital advocacy agenda and where the hospital field is headed on key issues. You’ll find special features: “On the Regulatory Radar Screen” helps keep executives on top of the major regulatory issues on the hospital and health system field’s agenda. "Community Connections" spotlights the many ways in which hospitals serve their communities. “Eye on Patients” offers experts’ insight and advice on improving the quality of care and patient safety within hospitals.
Look to AHA News for critical and timely information on how hospitals and health systems are addressing community health issues, enhancing the quality of care and patient safety, and increasing operating efficiencies.
Publisher’s Statement — Circulation |
|
| May 28, 2007 | |
| Hospitals and Multisystem Institutions: | |
|
20,739 |
| State Hospital Associations | |
|
279 |
| American Hospital Association | |
|
1,187 |
| Health Care Related Businesses | |
|
832 |
| TOTAL | 23,037 |
2008 Display Advertising Rates & Programs
| Issued: September 2007 Effective: January 2008 |
Black & White Advertising Rates
| Size | 1X | 3X | 6X | 9X | 12X | 18X | 24X | 36X |
| King page | $8,130 | $7,890 | $7,680 | $7,500 | $7,350 | $7,200 | $7,000 | $6,860 |
| 1/2 king Sprd | 12,860 | 12,470 | 12,090 | 11,850 | 11,590 | 11,350 | 11,230 | 11,090 |
| Junior Sprd | 11,280 | 10,950 | 10,640 | 10,400 | 10,190 | 9,970 | 9,860 | 9,750 |
| Junior 4 Col | 6,550 | 6,360 | 6,200 | 6,050 | 5,940 | 5,810 | 5,740 | 5,660 |
| Junior 3 Col | 5,040 | 4,880 | 4,740 | 4,630 | 4,540 | 4,440 | 4,370 | 4,330 |
Color Surcharge Rates
Only four-color process inks (black, cyan, magenta, and yellow) are available. A process mix will be used to simulate PMS matched inks when required. Metallic colors are not available. Bleeds are not available. Additional cost per page or spread is $850.
Closing & Materials Due Dates
AHA News is published 25 times/year. Closing and ad material due date is one week before Monday issue date.
Editorial Calendar
As a biweekly newspaper, AHA News content reflects the current issues of concern for hospitals and health systems. It does not have an editorial calendar.
Advertiser Incentive Programs
Rate Protection Program
For rate protection at 2007 rates, send a signed reservation agreement (3 insertion minimum) for 2008 ad space before January 31, 2008, along with an insertion order for at least one insertion that will run in a January or February 2008 issue. Rate protection only applies to regular display advertising, not to promotion pricing (e.g., combination buys).
Frequent Advertiser Program
• Run six paid ads and receive a seventh ad of the same size at no additional cost.
• Run three paid ads and receive a fourth ad of the same size at a 50% discount.
Frequent Advertiser Guidelines: All ads must be placed within the customer's 12-month 2008 contract period. Free ads will run at the publisher’s discretion after the paid ad units have run and do not count toward earned frequency. Each free ad is earned on the basis of individual divisional programs. Companies with multiple divisions cannot combine campaigns to earn free ads.
Special Position Rates
Once reserved, the preferred position cannot be canceled. Customers reserving the back page who cancel will be contractually obligated to pay the premium for all unused positions if positions are not sold. Special position can only be guaranteed with premium. Rate includes the earned black-and-white rate plus a 20% additional charge. Contact your Account Manager for complete details.
Combination Buys:
AHA News / Hospitals & Health Networks
AHA News advertisers are eligible to purchase Junior 4-column ads in AHA News if they place an equivalent number of full-page ads in Hospitals & Health Networks. $5,000 (net)
AHA News / AHA News Now
Advertisers with a minimum of three paid ad insertions (Junior 4-column or larger) in AHA News are eligible to receive a total of four (4) daily sponsor listings in AHA News Now for free. Sponsor listings will appear in the bottom position, and run at the publisher’s discretion.
Combination Buy Guidelines: Combination buys apply only to Junior 4-column ads (or larger) purchased on a one-for-one basis with H&HN ads. Pricing is net and does not include agency commission. Advertisers must supply separate ad material for each publication. Ads may contain different creative. Combination buy ads will run at the publisher’s discretion after the matching paid ad page(s) have run in H&HN and the account has been paid in full. Pages do not count toward earned frequency. Combination buy programs cannot be used in conjunction with other discount programs.
Classified Advertising
(Print and Online)
Receive online classified advertising as a bonus with the purchase of print classified advertising. Your online Web ad will run on the newspaper Web site until the next issue is placed.
| 1x | 3x | 6x | 12x | 24x | |
| Rate Per Inch | $275 | $260 | $250 | $220 | $210 |
Based on supplied camera-ready material. Digital ad files required for all classified display advertising.
Column Width 1.933"
Column Depth 13"
Additional artwork preparation: $149
Transient Rate Copy: set solid unless otherwise indicated.
Blind Box Charge: $57
Cancellation Policy: Written notice must be received no later than closing date.
Web Site Advertising
Gain a strategic advantage by placing banner ads on the AHA News Web site or on other Health Forum Network Web sites. Your Web banner ad links prospects directly to your company Web site or e-mail address. For additional Web advertising information, please ask your Account Manager.
AHA News Print Production Specifications
Printing: Web Offset Publication Trim Size: 11.375” x 14.5”
Inks: Only 4-color process or black-and-white ads accepted.
Standard Unit Sizes:
Live Area: Ads with smaller image sizes will float in the live area.
| Space Unit | Inches Wide | Inches Deep |
| King Page | 10.25" | 13.5” |
| 1/2 King Spread | 21.5" | 7" |
| Junior 4-Column (A Size) | 8" | 10.75" |
| Junior Spread | 17" | 10.75" |
| Junior 3-Column | 6" | 10.75" |
Digital Files Are Required: PDF files preferred, InDesign, Quark, PageMaker, Illustrator, Photoshop native file formats accepted. Advertiser must include all related files required for output, including EPS or Tiff images, and Adobe and non-Adobe Postscript Type 1 fonts. All color must be in CMYK mode. Do not embed an EPS file in another EPS file. Files must be prepared so that upon opening, all elements will be positioned correctly. It is suggested that the “Collect for Output,” or similar function, be used prior to sending files to ensure proper linkage of graphics and fonts.
Media: Deliver ad files on CD-ROM. All disks are to be labeled with the name of the advertiser, the publication title and issue date, the ad title or ID number, and the name and phone number of a production contact should there be a problem with the files.
Requirements: The following must be included with all digital advertising files:
- A printout of the disk contents.
- All Postscript fonts used in producing the file and included on the supplied disk – TrueType fonts are not acceptable.
- A composite, actual sized laser proof that accurately represents the ad as supplied on the disk. If proofs are not actual size, indicate on the proof the enlarged or reduced size. The proof should clearly specify tints, color breaks, illustration ID, etc.
- Convert all 4-color scans to CMYK. Provide black & white art as EPS format files.
All digital advertising files submitted for publication must perform in a satisfactory manner without any additional work required on the part of the publisher. If the materials supplied do not meet requirements, or it is necessary that Health Forum perform additional work to properly prepare the material for press, the advertiser will be billed for all costs incurred.
Production Contacts & Mailing Instructions
Print: Martin Weitzel (312) 893-6831
E-mail: mweitzel@healthforum.com
Web: Kyle Anderson (312) 893-6810
E-mail: kyleanderson@healthforum.com
Send ad materials, proofs, and correspondence to: Health Forum, Attn: Production Dept., One North Franklin St., 28th Flr, Chicago, IL 60606; Phone: (312) 893-6890; Fax: (312) 422-4516; E-mail: mjablonski@healthforum.com.
Send Display Advertising insertion orders to:
Attn: Advertising Department
Phone: (312) 893-6846 Fax: (312) 422-4600
E-mail: cwhite@healthforum.com
Send Classified Advertising insertion orders to:
Attn: Aggie Abbinanti
Phone: (312) 893-6844 Fax: (312) 422-4600
E-mail: aabbinanti@healthforum.com
General Regulations
Earned Rates: Frequency discounts are earned on the basis of total advertising placed within a 12-month contract period. The earned rate is determined by the number of pages, each page of an ad unit, each side of a full run insert, or each fractional page counted as one page.
Agency Commission: 15% of gross billing allowed. Agency commission does not apply to accounts paid later than 30 days of invoice date.
Payment of Invoices: Payment terms are net 30. It is understood that the advertiser and agency are jointly and severally liable for the payment of invoices for advertising published hereunder.
Publisher Approval: All advertising is subject to publisher approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, or contract at any time. The American Hospital Association’s publications will not endorse advertising in any manner.
Use of editorial material excerpted from AHA News in advertising copy is subject to approval by publisher.
Advertising Acceptance: Advertisements are accepted for publication entirely on the representation that the agency and/or advertiser are authorized to publish the contents thereof. Advertisers agree to indemnify, defend, and save harmless the publisher any claims or actions based on or arising out of any matter of any kind contained in such advertising, or the unauthorized use of any person’s name or photograph, or any sketch, map, words, labels, trademarks, copyrighted matter or libelous statement in connection with advertising purchased according to the terms of this rate card.
Copy Regulations: Use of AHA News or other editorial material in advertising copy must be approved by the publisher and the contributing author. The American Hospital Association will not endorse advertising. Publisher may reject advertising that is not suitable for publication. Advertising that simulates editorial content must carry the word “Advertisement” in 12-point type.
Publisher Liability: Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue or issues because of strikes, work stoppages, accidents, fires, acts of God, or any other circumstances not within the control of the publisher. Publisher shall not be liable for errors made in key numbers, Reader Service listings, or Advertiser’s Index, or for costs and damages if for any reason publisher fails to publish an advertisement.
Rate Definition: Rates are based on the number of insertions of one page or less used in a 12-month contract period.
Short-Rate and Rebate: Advertisers will be short-rated if they do not use the amount of space on which their advertising has been billed during their 12-month contract period. Advertisers will be rebated if they earn a better frequency rate during that period.
Ad Format and Placement Policy: Advertising is fully interspersed throughout the magazine. Advertising is rotated throughout.
Cancellation Policy: Contracts and orders for insertions are due by the closing date of the issue, and cannot be canceled after that date.
Other Conditions: No conditions, printed or otherwise, appearing on contracts, order, or copy instructions that conflict with the provisions of this rate card will be binding on the publisher.
Sales Contacts
| West Dana Eschen 4828 Matley Rd. La Cañada, CA 91011 (800) 944-1634 FAX (818) 541-1757 neschen@msn.com |
Central East Jim Siebert One North Franklin Street, 28th Floor Chicago, IL 60606 (312) 893-6815 FAX (312) 422-4600 jsiebert@healthforum.com |
| Central West Lisa Schulte 1062 Dutch Mill Dr. Manchester, MO 63011 (800) 453-9706 FAX (636) 227-8892 lschulte18@healthforum1.com |
East M. J. Mrvica Associates, Inc. 2 West Taunton Ave. Berlin, NJ 08009 (856) 768-9360 FAX (856) 753-0064 mjmrvica@mrvica.com |
 |
The daily news brief of the American Hospital Association |
Editorial Mission and Circulation
...the daily e-mail news briefing for hospital CEOs...
AHA News Now is the afternoon news bulletin read by “C- suite” senior management in hospitals (more than 85% of hospital CEOs read AHA News Now). AHA News Now delivers the day’s most important stories in a quick-read, newsbrief-style format.
AHA News Now provides senior executives an e-mail message containing summaries of the leading health care news stories of the day. These credible, sharply edited news briefs cover current breaking issues and policy changes that affect hospitals, health systems and those involved in the market.
Delivered via e-mail and on the AHA News Web site at about 5 p.m. (ET) each day, AHA News Now’s 90-second read keeps readers informed and abreast of the issues that affect them most.
Publisher’s Circulation Statement |
|
|
Hospitals, Multisystems, Health Provider Institutions: |
|
|
|
| National & State Health Associations, Foundations, Think Tanks, Health Insurance providers, JCAHO, Educators, etc.: | |
|
22,863 |
| Complementary and Special Request | 818 |
| TOTAL | 23,681 |
Issue Dates
AHA News Now is delivered at 5 p.m. (ET) each day except for the following dates:
January 1, January 21, February 18, May 26, July 4, September 1, November 27-28, December 24-January 1.
2008 Ad Rates & Programs
Ad Rates
| Issued: September 2007 Effective: January 2008 |
There are 12 top and bottom ad banner positions available per quarter – two banners each workday.
| AD SIZE UNITS | CPM | 12X/QTR PKG |
| Banner (468 x 60) - Top position | $55 | $15,180 |
| Banner (468 x 60) - Bottom position | $45 | $12,420 |
RATE BASE: 23,000; Rates subject to change quarterly to reflect circulation variation.
Pricing is net. Advertisers have the first right to renew at end of their contract period. Full payment is due at beginning of each quarter. All ads and notice are subject to review prior to use.
Customized Licensing Programs
The electronic format of AHA News Now makes it easy to create a licensing program that fits your unique marketing needs. For example, we can embed AHA News Now in your company Web site, or allow your Web site users to search AHA News-archived files for information that complements your products or services.
Combination Buy
AHA News / AHA News Now
Advertisers with a minimum of three paid ad insertions (Junior 4-column or larger) in AHA News are eligible to receive a total of four (4) daily ad listings in AHA News Now for free. Ad listings will appear in the bottom position, and run at the publisher’s discretion.
AHA News Now Ad Banner Production Specifications
Up to 100 words of text in Microsoft Word or text format. HTML banners for AHA News Now should be sized at 468x60 pixels and come as a gif or jpg image.
Production Contacts, Mailing Instructions & General Regulations
Please contact Aggie Abbinanti at (312) 893-6844 or E-mail: aabbinanti@healthforum.com or your Account Manager for complete information.
Sales Contacts
| West Dana Eschen 4828 Matley Rd. La Cañada, CA 91011 (800) 944-1634 FAX (818) 541-1757 neschen@msn.com |
Central East Jim Siebert One North Franklin Street, 28th Floor Chicago, IL 60606 (312) 893-6815 FAX (312) 422-4600 jsiebert@healthforum.com |
| Central West Lisa Schulte 1062 Dutch Mill Dr. Manchester, MO 63011 (800) 453-9706 FAX (636) 227-8892 lschulte18@healthforum1.com |
East M. J. Mrvica Associates, Inc. 2 West Taunton Ave. Berlin, NJ 08009 (856) 768-9360 FAX (856) 753-0064 mjmrvica@mrvica.com |